The Heart and
Soul of a Brand
If the logo is the face of a brand, then the brand essence is the soul and often one of the first things defined during a branding project. The challenge is then to translate this into the visual identity of the brand.
in8creative worked with Discovery Camps to visually translate their brand essence into something more tangible for the customers, with a series of brand posters that are on display around the camps.
How do you Define Essence?
It’s hard to quantify the essence of a business for a lot of owners but it is a key part of any brand. This is where we can help. In the initial stages of our branding process we help to define yours.