branding and identity
creating brands that resonate & elevate
Much more than just a logo. When we design a brand we aim to give you a unique identity that resonates with who you are and the customers you want. We elevate your business and help you stand out from the competition.
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The keys to a successful branding project
Consultation
No one knows your business better than you! Our process is consultative right from the start. Your knowledge of your ideal customer, your goals, your voice and style plays a huge part in the building of a brand.
Research & Positioning
We look into your industry. We Look at competitors common traits and identify gaps where we can differentiate your identity to help you stand out from the crowd.
Engagement
Creating something that customers can engage with is the real aim of a brand. We create your logo and visual assets that are unique identifiers of your business.
It’s all about the process
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We sit down with you either in person or on a video call to find out all about you and your business. We talk about your goals and your customers. This is your chance to provide us with your insights and give us the best understanding of the outcomes you want for your brand.
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After discovery, we write a return brief. We go away and look at your industry, your competitors and start forming a picture of where we can help you position your business to achieve your outcomes. This step provides a great opportunity for everyone to agree on the scope and direction of the project.
Timeframe: 1-2 weeks
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This is where the fun begins! We take what we have learnt so far and start generating conceptual ideas for your brand. We focus on your logo/identity at this stage and will present you with 2-3 concepts depending on your chosen branding package.
Timeframe: 2-3 weeks
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We sit down with you to look at the concepts and provide you with a rationale. From there, you are able to choose one of the designs to take forward.
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Once we have agreed on a direction, we then look at how we can refine the concept and provide you with options around colour schemes and graphic elements that build your brand toolkit.
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Once you are happy with the final design assets of your brand, we set up your logos and brand toolkit and hand it over to you.
Keep your brand
in check
Branding projects are often just the beginning of our relationship with a business. Because we designed the brands, we are uniquely placed to help you keep your branding looking consistent, which is paramount to brand recognition. We work with clients on an ad-hoc basis, as well as on retainer where we perform as in-house designers without the hassle of employing a whole new team.
Lets Chat
Contact us to find out more about our branding and identity process or book in for a brand review and you can find out if we are right for you.
design@in8creative.com.au
(+61) 412 591 638
1b/534a Whitehorse Road,
MITCHAM, VIC, 3132